Turn market dips into opportunities with smart investing strategies
“Buying the dip” refers to purchasing stocks or other assets when their prices temporarily drop due to market volatility or negative sentiment—without fundamental deterioration in the company’s value.
It’s a popular strategy among both retail and institutional investors who believe short-term price drops can offer long-term entry points.
Not every price drop is a buying opportunity. Ask yourself:
A true “dip” is temporary; a decline may signal deeper trouble.
In March 2020, during the pandemic crash, many quality stocks like Apple and Amazon dropped 30–40%. Investors who bought then saw returns of 100%+ within a year.
Similarly, during the 2022 tech selloff, disciplined buyers accumulated shares in resilient innovators at discounted prices.
Don’t chase every dip—but be ready with a watchlist, cash reserve, and clear criteria.
Download Our Free Dip-Buying Checklist