What Does It Mean?
The phrase “keeping up with the Joneses” refers to the tendency to compare oneself to peers in terms of social status, wealth, or possessions. Originating in a 1913 comic strip by Arthur R. Momand, it captures a timeless human behavior that’s amplified in today’s digital age.
“Comparison is the thief of joy.” — Theodore Roosevelt
Why We Compare Ourselves
- Social validation: We seek approval through visible success.
- Media influence: Ads and social media showcase curated perfection.
- Fear of missing out (FOMO): Drives impulsive spending and lifestyle choices.
- Cultural norms: Success is often equated with material wealth.
By the Numbers
72%
of adults feel pressure to appear successful on social media
$1,800
average annual overspending due to social comparison
58%
report anxiety when comparing lifestyles with friends
Breaking the Cycle
Escaping the “Joneses” trap doesn’t mean rejecting ambition—it means redefining success on your own terms.
- Practice gratitude daily
- Curate your social media feed mindfully
- Set personal goals unrelated to others’ achievements
- Focus on experiences over possessions