What Does It Mean?
“Keeping up with the Joneses” is an idiom that describes the comparison of one’s lifestyle, possessions, or social status to those of their peers—often leading to a cycle of competitive consumption.
Why Do We Do It?
Social media, advertising, and cultural norms constantly reinforce the idea that success is visible—through cars, homes, vacations, and fashion. This fuels a desire to appear successful, even at the cost of financial or emotional well-being.
By the Numbers
of adults admit comparing themselves to others on social media.
average annual overspending due to social pressure (U.S. estimate).
feel anxious when they see friends’ “perfect” lives online.
Breaking the Cycle
Awareness is the first step. Practicing gratitude, setting personal values, and limiting social media exposure can help reduce the urge to compare. True fulfillment often comes from within—not from keeping pace with neighbors.