What Does “In the Run Up” Mean?

The phrase “in the run up” is commonly used in British English to describe the period of time leading up to an important event. It refers to the days, weeks, or even months before something significant happens—such as an election, a launch, a holiday, or a deadline.

Example Sentences

• In the run up to the conference, we held several planning meetings.
• Sales usually increase in the run up to Christmas.
• The team worked overtime in the run up to the product release.

Origin and Usage Notes

The expression likely derives from horse racing, where the “run-up” is the stretch just before the finish line. Over time, it evolved into a metaphor for any preparatory or anticipatory period before a major occurrence. While more common in UK English, it’s understood in many English-speaking regions.